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If you enjoyed our last installment of the “Best GEICO Commercials” you should enjoy these gems just as much, if not more! They have not only captivated audiences but have also cemented GEICO’s reputation as a brand that knows how to make insurance entertaining.
“It’s What You Do”
Geico’s “It’s What You Do” campaign produced some of the most famous GEICO ads. These commercials focus on individuals or groups of people doing outlandish but often stereotypical things, which makes it inherently amusing. In our opinion, it also generated some of the funniest ads.
The scene opens with a view of a ship on a stormy sea. A voice says, “The beast was as long as the boat. For seven hours, we did battle.” The voice continues with a story of catching a fish that ends with an image of a fisherman pulling a massive fish out of the water. The camera then cuts to a much calmer scenario where the same fisherman finishes the story. Another individual emerges from the side holding a much tinier version of the fish illustrated in the story and says, “Great. What should I do with your fish?” The premise of this ad is “If you’re a fisherman, you tell tales. It’s what you do.” And, of course, if you want to save 15% or more on car insurance, you switch to GEICO. It’s what you do. The success of these commercials is that they take a relatively boring topic (insurance) and make you laugh, ensuring that you will remember it and even discuss it with others.
The commentators are incredibly quiet and calm if you’ve ever watched a golf game on television. This is the joke in GEICO’s Golf Commentators ad, where some sort of sea monster is attacking a golfer. The commentators are narrating what is happening very quietly and without much emotion. The commercial’s narrator says, “If you’re a golf commentator, you whisper. It’s what you do.” This commercial is so well done that one might actually believe they are watching a golf game if it weren’t for the Kraken and the GEICO narration. Once again, Geico is inserting humor and ridiculousness into what is otherwise a dull industry. This is why it makes the top 10 of our picks for best GEICO commercials.
9. Horror Movie
In horror movies, the main characters often make questionable decisions, leaving the viewers pulling their hair out at the stupidity. GEICO plays to this phenomenon in their Horror Movie commercial. We see four young people running away from something, clearly in distress. They discuss where they should hide, and someone suggests the attic, while another mentions the basement. A crying blonde-haired girl asks why they don’t just get into the running car behind them. “Are you crazy?” asks the final person. “Let’s hide behind the chainsaws.” They all run to a creepy open shed with dozens of chainsaws hanging on the walls while the person they are seemingly running away from rolls their eyes behind them. “If you’re in a horror movie, you make poor decisions. It’s what you do”, the narrator states. This ad is one of our favorites because it pokes fun at the predictability of horror films while again making light of a dull topic.
What’s funnier than a screaming goat? A screaming goat who is anthropomorphic and works in a peanut butter factory. In GEICO’s Scapegoat commercial, we are shown a factory where things are going awry. Empty bottles of peanut butter are flying off the conveyor belts, labels are spinning out of control, and machines are malfunctioning while a floor manager is assessing the damage. He asks his employees who is responsible, and a worker points her finger. The camera pans over to show a goat on a conveyor belt with its nose in a jar. The narrator starts, “If something goes wrong, you find a scapegoat.” The floor manager tilts his head disapprovingly and says, “Rick…” towards the goat. The narrator finishes with GEICO’s signature “it’s what you do” phrase while the goat screams. While this would be funny enough, the joke goes one step further when the same worker who identified the scapegoat says, “what’d you say?” and takes off her safety goggles to potentially fight. Animals who are treated like humans will never not be funny.
Count on GEICO
The Count on GEICO campaign showcases ridiculous situations, with the narrator saying, “As long as…you can count on GEICO saving folks money.” One of the commercials from this campaign made it into our top picks.
This commercial begins with a handful of adults in a living room playing a game. Two sets of people are on couches on either side of a coffee table. One of the individuals is throwing out words such as “a small finger, a worm, tiny sword…” and another is saying, “breadstick, lamppost….” The two people on the opposite couch are smirking at each other. We are then shown a sloth attached to an easel drawing a straight line very slowly as if playing Pictionary. More guesses are thrown out until a timer goes off and the scorekeeper says, “Sorry. It’s a tandem bicycle.” Exasperated sighs come from the losing team while the opponents high-five each other. The spokesperson enters into view to say, “As long as sloths are slow, you can count on GEICO saving folks money.” Again, GEICO uses an animal in a human scenario to make us laugh and promote their brand. And again, it works!